Kickflip Analytics

Welcome to Kickflip Analytics

My name is Daniel Perry-Reed and I provide marketing measurement and analytics services to teams that need help navigating the crazy and complex world of marketing.

My mission is to help marketers to run effective and efficient marketing by utilising data, technology and AI.

Services

As a gun for hire, I work with marketing, data, and analytics teams to provide expert guidance and support where it's needed most. I work remotely, from just outside of Brighton in the U.K., but am more than happy to work on-site or visit your offices as much as is needed.

Consulting

Marketing measurement
Analytics strategy
KPI setting and alignment
Reporting and analysis

Projects

Audits and health checks
Tracking and implementation
Dashboarding and automation
Custom solutions

Training

Group and 1-on-1 training
Upskilling and mentoring
Custom workshops
Team development

I can work with you in a few ways: on a project basis, as a fractional team member, or on a support retainer. I charge based on the value I can add and not time, depending on the scope and your needs. Get in touch to arrange a free, no-obligation introductory call to chat about your requirements.

Testimonials

Here's what some of my clients have to say about my work.

"Dan has a huge depth of knowledge and a real passion for all things data and analytics. His training sessions are clear, engaging, and make tricky topics clear, while his consultancy advice is always practical and easy to put into action. He’s also someone who stays on top of the latest developments and brings that insight straight into his work. What stands out most is how approachable and collaborative he is, he genuinely wants to help and is a fantastic person to work with."

Colin Differ

Analytics Director

Propellernet

"I'm sure it'll be a good one, they've just not written it yet ;)"

Andrew Deeprose

Senior Marketing Manager

CalMac Ferries Limited

"After trying to make sense of GA4 for so many months, Dan was able to really translate and explain the less intuitive parts of the platform to make them more digestible and actionable. Getting hands on with our GA4 accounts as part of the training, rather than just watching someone else do it, makes a huge difference in helping us remember the steps and processes we'll need going forward. I'm now much more confident in using GA4 for daily tasks as well as regular client reports."

GA4 training attendee

@ brightonSEO

"Dan was a great person to work with, not only because of his knowledge on data and analytics but also due to his hard-working attitude and enthusiasm. Would highly recommend!"

Laurence Clements

E-commerce Manager

Cytoplan

"I recently did the GA4 training course with Daniel and it was great. He had a profound expertise and deep understanding of the software and challenged us to push this by constantly encouraging us to ask questions. He also offered some insight if we had any of our own issues, which was a nice touch! Overall, I learned a ton and would recommend this course to anyone who's trying to get better at GA4."

GA4 training attendee

@ brightonSEO

"Dan did a brilliant job at keeping the course engaging and interesting throughout (which is usually challenging for a long day!) Can't think of any improvements besides I'd love to keep learning more."

GA4 training attendee

@ Measurelab

"Fantastic delivery by Daniel, one of the best workshops I've ever attended. So much interesting information and it was all delivered in a very digestible way too."

GA4 training attendee

@ Measurelab

"Daniel is such a talented analytics specialist. He helped us tackle some tricky integrations across our platforms and channels, pulling everything together in a brilliant custom reporting dashboard. He's easy-going, bringing so much passion and enthusiasm to finding the right solution. I've been hoping for another project to work with him on ever since!"

Becky Darling

Website Manager

The Brain Tumour Charity

"Working with Dan was a fantastic experience. I'm a web analytics expert but needed support with GTM implementation, GA4 guidance, and some of the more technical areas. Dan not only helped shape the vision for the project and shared best practices, but he also took the time to explain things and make sure I learned along the way. He was patient, approachable, and made a huge difference. Thanks to his support, I felt more confident pushing for the right solutions internally and could have better conversations with stakeholders. It really felt like teamwork, not just outsourcing — and that's rare to find. Dan is also someone I'm glad to keep as a connection beyond the project, and it's great that we're still in touch"