The marketing measurement and analytics expert

Hey, I'm Dan

I'm here to stop marketing teams from "winging it" by building marketing measurement and analytics systems to make smarter, faster decisions with data - minus the agency BS.

Services

I work with marketing, data, and analytics teams to provide expert guidance and support where it's needed most.

Fractional Team Member

From £1,100 / month

I embed myself within your organisation to provide ongoing support from leadership and strategy, to advice and Q&A. This is perfect for teams that need senior-level analytics expertise without the commitment of a full-time hire. I act as a core part of your team, attending meetings, mentoring staff, and driving long-term data maturity.

Analytics Strategy & Leadership
Hiring & Staff Development
KPI Definition & Target Setting
Vendor & Tool Selection

Project Delivery

From £1,500 / project

Focused execution on specific deliverables with clear timelines and outcomes. Whether you need a comprehensive audit, a complex implementation, or a custom dashboard, I work on a project basis to deliver high-quality results that solve specific problems. I never charge for hours, just outcomes.

Audits & Health Checks
Client-side Tracking (Pixels)
Server-side Tracking (CAPI)
Dashboarding & Automation

Training & Workshops

From £1,500 / course

I believe in empowering teams to own their data by upskilling with practical, hands-on knowledge sessions. My training sessions are interactive, tailored to your setup, and designed to give your team the confidence to use their tools effectively. See the courses I offer below, or get in touch to arrange a custom workshop for your team.

Testimonials

Here's what some of my clients have to say about my work.

"Dan has a huge depth of knowledge and a real passion for all things data and analytics. His training sessions are clear, engaging, and make tricky topics clear, while his consultancy advice is always practical and easy to put into action. He’s also someone who stays on top of the latest developments and brings that insight straight into his work. What stands out most is how approachable and collaborative he is, he genuinely wants to help and is a fantastic person to work with."

Colin Differ

Analytics Director

Propellernet

"Fantastic delivery by Daniel, one of the best workshops I've ever attended. So much interesting information and it was all delivered in a very digestible way too."

GA4 training attendee

@ Measurelab

"After trying to make sense of GA4 for so many months, Dan was able to really translate and explain the less intuitive parts of the platform to make them more digestible and actionable. Getting hands on with our GA4 accounts as part of the training, rather than just watching someone else do it, makes a huge difference in helping us remember the steps and processes we'll need going forward. I'm now much more confident in using GA4 for daily tasks as well as regular client reports."

GA4 training attendee

@ brightonSEO

"Dan was a great person to work with, not only because of his knowledge on data and analytics but also due to his hard-working attitude and enthusiasm. Would highly recommend!"

Laurence Clements

E-commerce Manager

Cytoplan

"I've worked with Dan across multiple projects of all shapes and sizes, and he's consistently added huge value. He combines deep expertise in governance, data and measurement with the incredibly useful ability to explain complex scenarios in a straightforward, understandable way. He always takes time to understand the business context and delivers practical solutions that are fully tailored to the client requirements. He's a great person to work with and I'd have absolutely no hesitation in recommending his services. I look forward to working with Dan again on the next project!"

Kev Alderson

Managing Partner

The Honeybee Group

"Dan did a brilliant job at keeping the course engaging and interesting throughout (which is usually challenging for a long day!) Can't think of any improvements besides I'd love to keep learning more."

GA4 training attendee

@ Measurelab

"I recently did the GA4 training course with Daniel and it was great. He had a profound expertise and deep understanding of the software and challenged us to push this by constantly encouraging us to ask questions. He also offered some insight if we had any of our own issues, which was a nice touch! Overall, I learned a ton and would recommend this course to anyone who's trying to get better at GA4."

GA4 training attendee

@ brightonSEO

"Daniel is such a talented analytics specialist. He helped us tackle some tricky integrations across our platforms and channels, pulling everything together in a brilliant custom reporting dashboard. He's easy-going, bringing so much passion and enthusiasm to finding the right solution. I've been hoping for another project to work with him on ever since!"

Becky Darling

Website Manager

The Brain Tumour Charity

"Working with Dan was a fantastic experience. I'm a web analytics expert but needed support with GTM implementation, GA4 guidance, and some of the more technical areas. Dan not only helped shape the vision for the project and shared best practices, but he also took the time to explain things and make sure I learned along the way. He was patient, approachable, and made a huge difference. Thanks to his support, I felt more confident pushing for the right solutions internally and could have better conversations with stakeholders. It really felt like teamwork, not just outsourcing — and that's rare to find. Dan is also someone I'm glad to keep as a connection beyond the project, and it's great that we're still in touch"