MeasureFest April 2022 - The role of GA in the future MarTech stack

My talk at MeasureFest in April 2022 is all about the future of Google Analytics, here are the slides on what I have predicted.

About the talk

6th April 2022 @ 10:00 I gave a talk at MeasureFest, a brightonSEO fringe event in Brighton, U.K. My talk is titled "the role of Google Analytics in the future MarTech stack" - which doesn't sound sexy or glamorous, I know.

So instead, I crowbarred an analogy of the Google marketing stack to the Marvel Cinematic Universe and ran with that!

Full video recording is available to watch on Vimeo.

And here is the full Google Slides presentation.