CRAP Talks Manchester is a wonderful event run every few months by Becky Lacock and team - the sister event of CRAP Talks London and Brighton. I filled in last minute to do a talk on why the hate for GA4 is somewhat unfounded, for my sins...

About the talk

CRAP Talks Manchester is a great, free meetup for people in the data, analytics, marketing, product, CRO, etc. space in and around Manchester. Make sure to sign up on Meetup to get notified when the next event is being held and to reserve your spot!

I co-organise the CRAP Talks Brighton events, and lend a hand with Bhav and the others at CRAP Talks London too. But this was the first time a did a talk at one believe it or not.

I stelthily titled this talk "Marketing measurement in the era of GA4" as a way to 'pull the rug' and immediately focus on the real title "You don’t hate GA4, you hate change: And hating change is okay!".

See the talk

It wasn't recorded, but you can check out the Goolge Slides here. My advice is to start the slideshow as I like to use animations!